It also has the benefit of anti-oxidants that help fight free radicals. New Saffola Gold has Oryzanol that helps maintain healthy cholesterol levels. It helps keep your cholesterol in check.This vegetable oil's dual seed technology gives you the goodness of 2 oils in 1, rice bran oil & sunflower oil that ensures a good balance of MUFA & PUFA for better nutrition from fats, compared to single seed oils.